C-TRAN: New rider rules 

C-TRAN has nine new rider rules. Nine new

rules to keep riders safe and C-TRAN on track.

But how is C-TRAN to inform it's riders of these

new rules? A poster? An ad on Facebook?

That's what we dedicated our Communication

485 semester to researching and developing.

​

Our team conducted hands on research to see

what C-TRAN was already doing to reach it's

public, and what the company could do even

better in communicating the new rules to the

Vancouver/Portland community.

 

With the help of our research we drafted social media content, marketing ideas and mock-ups of potential in-bus channel cards to catch the attention of riders and explain the new rules